Project — Artist & IP
City Mascot Licensing
Developing and licensing a city mascot across transport, retail and events.
- Client
- City Culture Bureau
- Year
- 2024
- Location
- Shenzhen
- Type
- Artist & IP
Our role
- 01Character development
- 02Licensing programme
- 03Brand guidelines
The brief
A friendly face for the city that partners can use.
The idea
A character born from local fruit and folklore.
The experience
Metro cards, festival costumes, souvenirs.
The process
Workshops, character bible, licensing toolkit, approvals workflow.
The result
A licensing toolkit partners can use without starting from scratch.
Artists involved
Artists involved
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